LEGEND HAS IT...

Our journey to starting an agency began in entertainment. It’s from that experience that we developed an appreciation for and a proficiency in storytelling that elicits response and connection. This idea forms the foundation of Fortress Creative’s approach to marketing.

In 2015 we started Fortress Presents, a live experience promotion company responsible for Fortress Festival, North Texas’ only multi-day, multi-genre, destination music festival.​ Inaugurated in Fort Worth in 2017 with headliners Run the Jewels and Purity Ring, Fortress Festival was immediately welcomed as a fresh addition to the culture of a city most commonly known as Cowtown.

After three festivals, tens of thousands of attendees, multiple awards and enthusiastic praise from the likes of Billboard, Pollstar, Texas Monthly, USA Today, Harper’s Bazaar, The Daily Dot, and People Magazine, the event has become a hallmark of the city’s vibrant culture. As Fort Worth Magazine once put it, Fortress Festival “reflects Fort Worth’s diverse community and true artistic character.”

While initially we thought of ourselves as event producers, we quickly realized our most lasting contribution was in marketing and branding. As Fortress Festival’s profile grew, so did the sponsors from local/regional brands to those represented by global holding companies like Diageo and VF Corporation. In working with these brands, the Fortress team was expected to design and execute dynamic experiential and digital activations that achieved specific marketing objectives for their clients.

We became experts in the most up to date thought leadership in branding, content, and marketing technology. Eventually our work on behalf of clients took on a life of its own independent of Fortress Festival, or even live entertainment. As Fortress Presents became in demand as a service provider to clients seeking experiential activations outside of Fortress Festival, the team realized we were actually being enlisted to help these clients achieve marketing objectives. Clients were seeking to build the same brand equity demonstrated through the rise in popularity of Fortress Festival.

Set against the backdrop of tectonic shifts in the marketing services industry, the light bulb flipped on. What we had in effect been doing all this time, what our team could offer most, what clients were asking for, what the marketing industry at large now recognized was most important for today’s consumer, was content marketing. Using creative, cultural content to help brands tell their story and not just sell to customers, but create relationships with them.

MORALS OF THE STORY

Marketing is a
Conversation

Every company has
the potential to market
successfully

Storytelling sells

Authenticity is a
competitive advantage

Brand is more important
than ever before

Content is king

OUR PEOPLE

Many backgrounds. Many skill sets. Many hashtags. One objective: World-class work. Our team of experts come from all over the globe, assembled through our office rooted in Fort Worth, TX, to provide world-class creative and marketing strategies with local awareness.

team1

Alec Jhangiani

Co-Founder

team2

Ramtin Nikzad

Co-Founder

tyrone headshot

Tyrone Williams

Partner, Head of Production

team5

Brandon Adams

Graphic Design

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Richmond Escarlan

Social Media Manager

team6

Daniel Perlakey

Web Design/SEO/UX

team4

Jane Kim

Account Management

team7

Rachael Piper

Digital Advertising

team8

Trey Hicks

Public Relations

team9

Kelly Williams

Executive Producer Film/Video

team10

Christian Vasquez

Director Film/Video

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