LEGEND HAS IT...

    Our journey to starting an agency began in entertainment. It’s from that experience that we developed an appreciation for and a proficiency in storytelling that elicits response and connection. This idea forms the foundation of Fortress Creative’s approach to marketing.

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    In 2015 we started Fortress Presents, a live experience promotion company responsible for Fortress Festival, North Texas’ only multi-day, multi-genre, destination music festival.​ Inaugurated in Fort Worth in 2017 with headliners Run the Jewels and Purity Ring, Fortress Festival was immediately welcomed as a fresh addition to the culture of a city most commonly known as Cowtown.

    After three festivals, tens of thousands of attendees, multiple awards and enthusiastic praise from the likes of Billboard, Pollstar, Texas Monthly, USA Today, Harper’s Bazaar, The Daily Dot, and People Magazine, the event has become a hallmark of the city’s vibrant culture. As Fort Worth Magazine once put it, Fortress Festival “reflects Fort Worth’s diverse community and true artistic character.”

    While initially we thought of ourselves as event producers, we quickly realized our most lasting contribution was in marketing and branding. As Fortress Festival’s profile grew, so did the sponsors from local/regional brands to those represented by global holding companies like Diageo and VF Corporation. In working with these brands, the Fortress team was expected to design and execute dynamic experiential and digital activations that achieved specific marketing objectives for their clients.

    We became experts in the most up to date thought leadership in branding, content, and marketing technology. Eventually our work on behalf of clients took on a life of its own independent of Fortress Festival, or even live entertainment. As Fortress Presents became in demand as a service provider to clients seeking experiential activations outside of Fortress Festival, the team realized we were actually being enlisted to help these clients achieve marketing objectives. Clients were seeking to build the same brand equity demonstrated through the rise in popularity of Fortress Festival.

    Set against the backdrop of tectonic shifts in the marketing services industry, the light bulb flipped on. What we had in effect been doing all this time, what our team could offer most, what clients were asking for, what the marketing industry at large now recognized was most important for today’s consumer, was content marketing. Using creative, cultural content to help brands tell their story and not just sell to customers, but create relationships with them.

    MORALS OF THE STORY

    Marketing is a
    Conversation

    Every company has
    the potential to market
    successfully

    Storytelling sells

    Authenticity is a
    competitive advantage

    Brand is more important
    than ever before

    Content is king

    OUR PEOPLE

    Many backgrounds. Many skill sets. Many hashtags. One objective: World-class work. Our team of experts come from all over the globe, assembled through our office rooted in Fort Worth, TX, to provide world-class creative and marketing strategies with local awareness.

    team1

    Alec Jhangiani

    Co-Founder

    team2

    Ramtin Nikzad

    Co-Founder

    tyrone headshot

    Tyrone Williams

    Partner, Head of Production

    team5

    Brandon Adams

    Graphic Design

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    Richmond Escarlan

    Social Media Manager

    team6

    Daniel Perlakey

    Web Design/SEO/UX

    team4

    Jane Kim

    Account Management

    team7

    Rachael Piper

    Digital Advertising

    team8

    Trey Hicks

    Public Relations

    team9

    Kelly Williams

    Executive Producer Film/Video

    team10

    Christian Vasquez

    Director Film/Video

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