LEGEND HAS IT...
Our journey to starting an agency began in entertainment. It’s from that experience that we developed an appreciation for and a proficiency in storytelling that elicits response and connection. This idea forms the foundation of Fortress Creative’s approach to marketing.
After three festivals, tens of thousands of attendees, multiple awards and enthusiastic praise from the likes of Billboard, Pollstar, Texas Monthly, USA Today, Harper’s Bazaar, The Daily Dot, and People Magazine, the event has become a hallmark of the city’s vibrant culture. As Fort Worth Magazine once put it, Fortress Festival “reflects Fort Worth’s diverse community and true artistic character.”
While initially we thought of ourselves as event producers, we quickly realized our most lasting contribution was in marketing and branding. As Fortress Festival’s profile grew, so did the sponsors from local/regional brands to those represented by global holding companies like Diageo and VF Corporation. In working with these brands, the Fortress team was expected to design and execute dynamic experiential and digital activations that achieved specific marketing objectives for their clients.
We became experts in the most up to date thought leadership in branding, content, and marketing technology. Eventually our work on behalf of clients took on a life of its own independent of Fortress Festival, or even live entertainment. As Fortress Presents became in demand as a service provider to clients seeking experiential activations outside of Fortress Festival, the team realized we were actually being enlisted to help these clients achieve marketing objectives. Clients were seeking to build the same brand equity demonstrated through the rise in popularity of Fortress Festival.
MORALS OF THE STORY
Marketing is a
Every company has the potential to market
Authenticity is a
Brand is more important
than ever before
Content is king
Many backgrounds. Many skill sets. Many hashtags. One objective: World-class work. Our team of experts come from all over the globe, assembled through our office rooted in Fort Worth, TX, to provide world-class creative and marketing strategies with local awareness.