Laurie Hutzler is a storytelling consultant across a variety of scripted and entertainment formats in the US, UK, Europe and Australia. She has worked as a consultant to the BBC, Channel 4, ITV, for Pixar University, Disney, Dreamworks and more. Laurie taught screenwriting in the MFA program at the UCLA Film School for 10 years, and was recently an Artist-in-Residence in Television and Digital Entertainment at Southern Methodist University in Dallas. She is also the author of several screenwriting and storytelling books that guide readers through her Emotional Toolbox (ETB) approach. In deciding to offer the books to a wider audience beyond industry professionals she engaged Fortress Creative to help formulate a branding and marketing strategy. The first step was to update the cover art for her e-books and promotional materials, setting a design system that will ultimately inform a redesigned website and overall content strategy implemented using our expertise in the latest marketing automation tools.